Augmented Reality Marketing
Augmented reality marketing is a relatively new form of marketing, based on Augmented Reality. But what exactly is Augmented Reality and what is the difference with Virtual Reality? And above all: how can you use Augmented Reality Marketing for your company? We are happy to tell you more about this.
What is augmented reality (AR)
Augmented Reality (AR) means enhanced reality. Augmented Reality is a digital image – often a 3D animation – that is superimposed on reality as an extra layer. This can be via the screen of your smartphone, but also by projecting images on the lenses of AR glasses. You can still see the surroundings, but extra information is added.
Difference between AR and VR
What is the difference between Augmented Reality (AR) and Virtual Reality (VR)? With VR, the user is completely cut off from reality and he or she is presented with a different, digital reality. With Augmented Reality, you continue to see the real world, but digital objects are added to it.
Examples of Augmented Reality
Augmented Reality can be used for various purposes. One of the first and best-known forms of Augmented Reality is the imaging of extra lines during broadcasts of football matches to indicate whether a player is offside or not. Another well-known example of the use of Augmented Reality is the Snapchat app, in which various filters can be chosen to add effects to faces.
The game Pokémon Go, where players can observe and catch (via their smartphone) Pokémon that seem to be walking around in the real world, is also a form of Augmented Reality. Other well-known apps that use Augmented Reality is Google Translate, with which you can see the translation on your screen when you take a photo of text, or the Ikea app, that lets you virtually place furniture in your living room by means of Augmented Reality to see how they fit into the interior.
The benefits of augmented reality marketing
Augmented Reality can therefore be used for more than just entertainment. In recent years, it has also proven to be a strong marketing tool. Augmented Reality Marketing offers all kinds of interesting possibilities to reach your target group, for a number of reasons:
High attention value
Although Augmented Reality has been around for a while, its use is by no means mainstream. It is special enough to attract the attention of the target group and therefore has a high attention value.
Longer contact moment
Many contact moments between brands and their target group take place digitally and are therefore ephemeral in nature. Augmented Reality Marketing responds much more to the experience and therefore offers a good counterbalance to those fleeting contact moments. It is therefore very suitable to use for branding.
Another advantage of Augmented Reality is the accessibility. Almost everyone nowadays carries a smartphone with them. These are of such good quality that there are hardly any technological barriers. In addition, the smartphone makes Augmented Reality mobile, so you can even use the location factor as context in your marketing campaign.
Curious about the possibilities of AR Marketing for your company?
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