VR Marketing
VR Marketing is marketing based on Virtual Reality content, such as a video, an animation or an interactive presentation. It is one of the most modern and perhaps one of the most powerful marketing tools available today. VR has the power to put the viewer in any place.
Why use VR Marketing ?
Virtual Reality can be a very powerful marketing tool. One of the main reasons for this is that with VR Marketing you can create more engagement and awareness with the recipient than with recipients of traditional media. This has three causes.
Virtual Reality is new and innovative, which of course benefits the marketer. There is an immediate curiosity in the receiver when a message is presented in VR form.
When wearing VR glasses you really feel like you are in another world. There is hardly any distraction from outside, so the receiver pays more attention to the message.
Because the message is viewed in 3D, the intensity is higher than with traditional media. As a result, it rather evokes emotion in the viewer and this (indirectly) influences his or her (purchasing) behaviour. VR experiences are also remembered better than traditional media.
This is how you can use Virtual Reality for marketing
360 Degree Animation
With 360 degree animation, an image is generated in which the viewer can look around completely without disturbing elements in the picture. This form of VR Marketing is ideal for VR glasses, because it uses a 3D display as standard. For example, 360 degree animation is often used for product presentations at trade fairs and events.
360 Degree Video
360 degree video has many similarities with a 360 degree animation, with the big difference that real locations, objects and people come into the picture. This form of VR Marketing is often used in tourism, for example, to show countries or cities up close.
3D Product Visualization
With 3D product visualization you can make a product immediately visible or tangible. For example, with the use of VR glasses, custom kitchens can be furnished or car dealers can show the latest models of cars to the customer.
Interactive Presentations
With 360 degree animation, an image is generated in which the viewer can look around completely without disturbing elements in the picture. This form of VR Marketing is ideal for VR glasses, because it uses a 3D display as standard. For example, 360 degree animation is often used for product presentations at trade fairs and events.
VR Gaming
With 360 degree animation, an image is generated in which the viewer can look around completely without disturbing elements in the picture. This form of VR Marketing is ideal for VR glasses, because it uses a 3D display as standard. For example, 360 degree animation is often used for product presentations at trade fairs and events.
Curious about the possibilities of VR Marketing for your company?
This is why our clients choose VRtuali
Customer success driven
VRtuali provides tailored solutions for IT and Multimedia projects, with close attention to detail and a strong focus on customer success.
Tailored Solutions
VRtuali provides you with a personal plan tailored on your input and refined on your feedback, so you can get the best outcome from your Immersive Product Experience.
Decades of IT experience
VRtuali brings more than 20 years of Software Development and Systems Integration experience, combined with a lifetime of Music (and Multimedia) Production, delivering solutions in several Countries, and several industries.
Carefully selected professionals
VRtuali relies on a network of professionals, carefully selected over the years to guarantee the quality we always strive to achieve.