System Integration

Companies are increasingly using system integration, and not without reason. System integration, as the name suggests, involves combining different systems into one entity. This way, the exchange of information between various systems becomes possible. Is your company already using system integration, or is it completely new to you? Whatever your answer is, there’s a good chance that there are still plenty of improvements possible. In this article, you’ll discover what you need to know about system integration.

The Importance of System Integration 

Why is system integration so important? The goal of system integration is to enable the exchange of information between different systems. For example, if you have an online store, system integration ensures that your website platform, inventory management, customer service, payment system, Google Analytics, email marketing, and accounting can all communicate with each other. If your inventory management is disconnected from your website platform, you risk people ordering products that are out of stock. In addition to these basic functionalities, effective system integration also provides your company, regardless of the industry, with more flexibility. This includes possibilities for automation and working from different locations and devices. Good system integration also provides valuable insights into areas of improvement. You can imagine how this contributes to the long-term growth of your company.

Optimizing the Sales Process

If effectively implementing system integration seems challenging but you still want to make use of it, at VRtuali, we specialize in helping companies with this. Consider, for instance, optimizing the sales process. It’s highly likely that we can enhance your efficiency and customer satisfaction through this.


Are you already using Zapier? If so, you have access to one of the most user-friendly tools for system integration. However, as with all tools, proper management is crucial. Need some assistance with that? We can also provide value by helping you optimize your use of Zapier.

The Steps of Efficient System Integration

System integration doesn’t just occur as an overarching concept; it often happens within various business segments such as ERP, CRM, and logistics. Since each segment is different, each one also requires slightly different system integration. Nonetheless, there are a few basic steps of efficient system integration that you’ll almost always need to follow. We’ll briefly outline them for you.

Current Situation 

Effective system integration starts with assessing the current state of your company or segment. What systems do you already have? Where does most of the time go? Where is the most profit generated? Questions like these form the foundation upon which you can develop efficient system integration.


Next, it’s important to set goals. Without goals, you don’t have a point on the horizon to work towards. Goals could revolve around efficiency, data collection, cost savings, speed, and/or scalability. A good objective always contributes, directly or indirectly, to the overall business objectives.

Integration Plan

Now that you know where you want to go, you can develop an integration plan to get there. It’s advisable to differentiate between various phases of the integration process. Consider concept phase, design phase, implementation phase, testing phase, and improvement phase. This approach helps maintain an overview, leading to clarity and efficiency.

Development and Implementation 

After thorough preparation, it’s time to actually develop your integration plan. Key components include configuring APIs and programming the different systems.

Measurement and Improvement

Once everything is set up properly, it’s important to conduct measurements. This way, you’ll discover potential areas for improvement. You’ll then make decisions based on factual data rather than intuition.

Benefits of Efficient System Integration

Efficient system integration comes with several benefits. We’d like to outline three of them for you.


First and foremost, efficient system integration leads to increased efficiency in your company. Many manual tasks, such as data entry and linking, are now automated.

Data Accuracy

Efficiency in system integration not only results in collecting more data but also in that data being more accurate. This is because different systems communicate with each other, forming a central data source.

Cost Savings

When you engage in efficient system integration, it’s like adding an extra employee. As a result, you need fewer staff members to keep your company running.

Intensive Integrations

Intensive integrations refer to system integrations that involve a high level of depth and complexity. Does your company require an intensive integration? In that case, we recommend opting for a custom-made integration. This way, you can ensure that everything is set up correctly. Need assistance? The system integration experts at VRtuali are here to help.

Curious about the possibilities?

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